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Matcha Mania and Spicy Cravings: Thailand's Food Delivery Trends Reveal Nation's Evolving Palate
FRIDAY, DECEMBER 12, 2025
From affordable luxury drinks to fiery som tam, LINE MAN data shows Thais embracing both wellness and bold flavours in 2025
The Truth You Might Not Know About Thai Tea: The Orange Hue Isn’t Natural
SUNDAY, AUGUST 10, 2025
We all know that Thai iced tea is instantly recognizable by its vibrant orange color, creamy texture, and sweet, spiced flavor.
Why almost every language calls tea ‘Tea’ or ‘Cha’
SATURDAY, JUNE 28, 2025
Tea is the world’s most widely consumed beverage after water, and almost every language in the world calls it by one of two names, “tea” or “cha.” But why is that the case?
Why Everyone in China Is Falling Back in Love with Thai Tea Again
SUNDAY, JUNE 22, 2025
It’s bold, creamy, and instantly recognizable by its bright orange hue. Thai tea, or cha yen, has long been a favorite in Thailand, but in 2025, it’s taken on a whole new role.
Thai Tea Giant ChaTraMue Eyes Global Expansion Despite Economic Headwinds
THURSDAY, JUNE 19, 2025
Company targets 130 international outlets by year-end as domestic tourism decline weighs on some branches
Consumers' foundation finds all 15 popular tea brands use food colours
SUNDAY, APRIL 27, 2025
All 15 popular Thai milk tea brands contain food colours, a consumer study finds. Experts urge careful label reading and caution in consumption
Popularity of specialty Thai tea booming
SUNDAY, MARCH 02, 2025
Number of beverage shops selling specialty Thai tea surged by more than 205% in past three years
Blackpink’s Lisa designs Thai tea drink for Erewhon
THURSDAY, JANUARY 09, 2025
Luxury California outlet is offering Lisa’s ‘Thai Up the World’ iced tea for a mere $11 a cup until February 7
How ChaTraMue Became Thai Tea Soft Power!
MONDAY, SEPTEMBER 02, 2024
ChaTraMue's success in revitalizing its brand lies in understanding its target market, shifting from B2B to B2C, and integrating the brand into consumers' daily lives.